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Photographer’s Market Guide to Building Your Photography Business

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Photographer’s Market Guide to Building Your Photography Business

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Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment.
The guide is a major asset for: - Amateurs seeking a friendly overview of the business - Established photographers delving into a new niche - Freelancers interested in selling stock - Photographers starting their own studio
At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.

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Product Details

Author:	Vik Orenstein
Paperback:	320 pages
Publisher:	Writers Digest Books
Publication Date:	April 26, 2004
Language:	English
ISBN:	1582972648
Package Length:	9.08 inches
Package Width:	7.1 inches
Package Height:	0.81 inches
Package Weight:	1.33 pounds
Average Customer Rating:	based on 17 reviews

Customer Reviews

Average Customer Review: 4.0

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An add? Nov 24, 2008
I took a class on [...] and found it a waste of time and money. The instructors gave me and every other student the same glowing feedback that in no way will help one improve. I bought this book looking for practical advice on some day starting a photography business and found it was a 350 page ad for [...]! Many (if not all) of the people in the book are from betterphoto. The author is a betterphoto instructor. She sites endlessly betterphoto student work and teachers. To top it off, the advice wasnt that helpful, the photos were not inspiring at all. I felt like it was just selling fluff. Good thing I didnt take the course and spend 10 times as much!

Photo Book Sep 30, 2008
Arrived promptly. In excellent condition! Have used it often and have learned so much about taking pictures. Thank you! A+++++

1 of 1 found the following review helpful:

Did an editor even proofread this book? Oct 07, 2007
While the subjects covered in this book aren't exhaustive by any means, I was more bothered by the lack of proper editing. Blatant misspellings ("fiftenn-plus years in the business"), missing quotation marks, incorrect punctuation, and bad grammar make this book difficult to take seriously.

Subject-wise, the author just doesn't go into enough detail to make this book worth reading. She brings up important subjects, but doesn't explain or define the terms. For example, in chapter nine, the author discusses protecting copyrights. She advises not to "give away the intellectual property farm," but doesn't explain how photographers are giving away their copyrights. Perhaps she assumed that a photographer would already know what he or she needed to know about copyrights before reading this book. She would be wrong. After reading a chapter, I have to resort to looking up information online to fill in the gaps.

I don't recommend this book. Please don't use it for a class. It was a waste of my money.

1 of 1 found the following review helpful:

A concise guide to the business of photography Sep 06, 2007
As a professional photographer I found this book to be very useful in the early stages of starting my business. After spending much time doing all the things I thought I should be doing (and not getting very far!), I read this book and realized that being a professional photographer was going to mean much more than just being good at photography.

Like many businesses, professional photography requires skills in marketing, selling, advertising and dealing with people. This book introduces all these concepts and more, together with a lot of interesting case-studies of people who have switched to photography from other careers, and how they met the challenges of doing that.

Professional photography can be very rewarding and is an excellent business to be in - but make sure you get off on the right footing by realizing that 90% of it is knowing how to run a business. This book is an excellent way to start.

2 of 2 found the following review helpful:

Studio Photographers ONLY Jul 29, 2007
Apparently, and according to this author, the only business you should open as a photographer is a studio. Everything else is pointless.

That being the case, she should have made that clear in the title.

The money I spent on this book was absolutely wasted, and I won't buy anything else without reading the reviews first.

Totally useless.